網誌

Dear SEO Team,

5 of the batch 2’s questionnaires are now open. Please complete these questionnaires by the end of Friday. Over the weekend, I will analyze if there is improvement in the consistency of the ratings after giving you all the indication of the ratings.

As before, please give your best assessment for each search term. Your effort is important for the success of the project.

URL: https://research.viva.ws/
Username: Your first name in small letters
Password: Your assigned password or the password assigned to you previously

Thank you very much!

Dear SEO Team,

In the previous Project Update I mentioned that there is good quality in your responses but there is an issue of consistency of your ratings as a team.  For example, some of you gave too many 1’s and 7’s while some of you hardly gave any of the two.  I have discussed with Vincent and Venus and we decided to give a better indication of what the ratings 1 to 7 mean.  Such indication is summarized in the table below:

If your assessment does not fit into any indication, choose the rating that you consider having similar SEO value as your assessment.  You do not need to print the indication out for reference because it is now repeated in every single question in the questionnaire for your convenience.

In our review, we also found that some of you did not look at the Google Ads metrics.  It is understood that some of you may not use such information in your daily work, but as I learned from your colleagues such data show how popular the search terms are (as measured by impressions) among Google users which could affect its SEO value.  For the sake of adding convenience to those who use such data, the data are now shown on the questionnaire itself.  You may still want to download the Excel file to see the total picture of the campaigns as you may want to compare the metrics of a search term with the rest of the campaign.  You may also see the data of the selected search terms by clicking the “Show Performance” and “Show Conversion” buttons.

To ensure the arrangement would work better, I am going to release the first half of the second batch today.  A separate email will be sent to you when the batch is open.  Please complete the 5 questionnaires available to you by Friday.  Please note than not all 12 of you have the same 5 questionnaires.

Thank you very much!

今天，我再次在早餐時與Dr Peter Kwan會面，向他介紹了專案進展情況，並徵求他的意見。一如既往，他給了我有關該專案的寶貴建議。我對此表示感謝。

Dear SEO Team,

In the last email I mentioned that the new batch of questionnaires was to release on Monday. After the review of your submitted questionnaires I decided to postpone it to next week.

Vincent and I have looked at the responses you gave to the first batch. We concluded that most of you have provided quality input, but we also found that there is not enough consistency in the ratings by different respondents. It makes sense that we give a better indication of what ratings 1 to 7 mean so that there is better consistency and thus better input for the machine learning models. This will be further discussed with Venus tomorrow, and we will find an opportunity to communicate our conclusions to you as soon as possible.

That’s the update. Stay healthy, and we’ll talk again soon!

在周一，我分析了從第一批問卷收集的數據。我看了數據集，不確定自己應該有甚麼的感受。每個問題的評分標準偏差都很高。有些專家的評分模式使我感到困惑。我拿了那些我認為有問題的問卷，並與Vincent討論Vincent討論過。 Vincent說服我相信大多數調查問卷的質量都不錯。我們得出的結論是我們應該給受訪者每個評分分數的含義更好的指示。因此，我推遲了第二批調查問卷的發布，以確保可以提供機器學習算法更高質量的數據。當我與SEO團隊負責人Venus討論之後，我對本專案感到更加有信心。

Dear SEO Team,

A number of questionnaires were completed before last week's deadline. Some of you are catching up during the Chinese New Year holidays and I appreciate that.

I have done some initial analysis with the submitted questionnaire data during the holidays. It is apparent that we need a lot more data to make the model meaningful.

I have made some changes during the holidays about the SEO data files of every questionnaire:
Although in your daily work the search terms reports from Google are not nicely organized when downloaded, I want to make things easier for this exercise. You will see that the data files are easier to refer to when you download them.
Now only data of the selected campaigns are included.

If you have not finished Batch 1 yet, please do so immediately. The next batch will be released on Monday.

Thank you very much!

對我和本專案是快樂的新年！

儘管並非SEO小組的所有成員都已開始填寫問卷，但其中一些成員還是抽出了一些保貴的時間，包括年三十晚和大年初一，來填寫問卷。

我要感謝他們的奉獻。希望本專案不會落後進度太多。

今天，我在YouFind花了整整一天的時間從Google Ads檢索search term report數據。 我檢索到55位客戶的數據。 如果一切做得正確，那麼這一部分數據的收集便已完成！！！

感謝Vincent Lin在這方面為我提供的幫助。

現在，數據收集面臨的挑戰就是search term的評級。

Dear SEO Team,

The second half of the first batch has been released since Friday evening. Now we have the full first batch online. That is all we will have before the Chinese New Year.

Last week I asked you to complete the first 4 questionnaires. I understand that many of you are very busy before the Chinese New Year and only some of you could complete all four of them. In order to catch up with the deadline set by the university, please complete the 9 questionnaires as much as possible before the Chinese New Year holidays. I will use data collected to do a pilot study over the Chinese New Year holidays.

Again, I would like to emphasize that your input is key to the success of the project. Your help will be very much appreciated.

To make it more convenient for you, here are the relevant links:

• Questionnaire webapp: https://research.viva.ws/
• Password set/reset link: https://research.viva.ws/password-reset/ (*If you do not see the password reset email after requesting for password reset, please see if you get it in your spam email folder.)

If you have any questions, please call me or WhatsApp me at 92187210. You may also talk to Morus or Nicholas if you prefer.

Thank you very much, and happy a prosperous Chinese New Year!

維基百科：梅菲定律（英語：Murphy's Law），又譯為摩菲定律，具體內容是「凡是可能出錯的事就一定會出錯」，指的是任何一個事件，只要具有大於零的概率，就可確定它終有一天會發生。

當然，墨菲定律在這裡適用！ 對“正常”過程進行了徹底的測試，但是許多非正常事件發生了。 例如，我沒想到新帳戶設置其密碼鏈接有最後期限，重置密碼鏈接在多語言環境下無法正常工作。 我可以預防這些問題嗎？也許其中一些。但如果我事先考慮過這些情況，那可能是完全隨機的事情。當然，下次我一定會研究類似應用程序的此類情況。

昨天，登錄信息已發送給YouFind的專家們。問卷正式開放。我還向他們發送了有關調查表的一些澄清以及有關如何填寫調查表的說明。 我理解這是正常工作量之外的額外工作。 我希望可以盡可能以已定的時間表完成問卷過程。

今天，YouFind的Nicolas Fu和Morus Cheung測試了密碼重置過程並完成了兩份問卷的測試。他們提出了許多很好的問題。我發現以前有關這專案的解釋不夠清楚，無法闡明問卷的目標。我現在已可以以更清晰的方式描述該問卷。感謝Nicolas和Morus向我提出的挑戰。 我更有信心這項專案將會取得成果。